Ever dreamed of selling your products online in Poland? Allegro is the place to be! In 2025, it’s easier than ever to become a successful seller. Whether you’re just starting out or already run a store, this guide will walk you through everything you need to know — in a fun, simple way!
What is Allegro?
Allegro is Poland’s largest online marketplace. Think of it as Poland’s version of eBay or Amazon. Millions of people visit Allegro every day to buy everything from clothes to electronics.
If you’re looking to tap into the Polish market, Allegro is your golden ticket.

Step 1: Open a Seller Account
Before anything else, you need to create an account. Here’s how:
- Go to Allegro.pl
- Click on “Załóż konto” (Create account)
- Choose “Konto Firma” for a business account
- Fill in your company details
- Verify your email and identity
Done! Now you’re officially ready to sell.
Step 2: Choose Your Products
Pick items that people really want. Here are some popular categories in 2025:
- Electronics & Accessories
- Home & Garden
- Toys & Games
- Fashion items
- Eco-friendly products
Research trends. Check out what your competitors are selling. Sell what’s hot!
Step 3: List Your Items
This is where the magic happens. Make your listings shine.
Follow these tips:
- Use clear, high-quality photos
- Write short and catchy product names
- Add all features, specs, and measurements
- Include price and shipping details
The better your listing, the more sales you’ll get.

Step 4: Understand Allegro Fees
Yes, Allegro charges fees. But don’t worry — they’re not scary.
- Listing fee: Usually free for most categories
- Commission: Typically between 5-12%
- Optional ads: Pay extra to boost your listings
You can check all fees in the official Allegro fee table.
Step 5: Shipping and Delivery
Shipping is a big deal. Fast and cheap shipping = happy customers.
Allegro partners with shipping services like:
- Allegro One
- InPost
- DHL
- DPD
Offer multiple delivery options. Free shipping helps you win more sales!
Step 6: Keep Customers Smiling
Good customer service can earn you 5-star reviews.
Follow these golden rules:
- Respond quickly to messages
- Ship on time
- Handle returns politely
- Stay friendly — even when solving problems
Happy customers = repeat customers. And that means more money!
Step 7: Use Allegro Tools
Allegro offers powerful tools for sellers:
- Seller Zone: Your control panel
- Promoted Offers: Boost your visibility
- Analytics: See what works
Use them to improve and grow your store!
Extra Tips for Winning in 2025
- Use AI tools to write better descriptions
- Keep your inventory updated
- Offer seasonal deals
- Review your performance monthly
Stay flexible and keep learning.

Ready to Start Selling?
Congrats! You now know how to sell on Allegro like a pro. In 2025, it’s easier than ever to reach Polish customers and grow your business.
So grab your products. Set up your store. And start selling!
Good luck — or as they say in Poland, Powodzenia!